Campaign will be expanded to cover 10 days, 12 countries and 140 hotels
Berlin, 18 September 2025. Leonardo Hotels is this year once again sending out a strong signal of its commitment to environmental protection and to community responsibility. The company will mark World Cleanup Day on 20 September by encouraging staff across no fewer than 12 European countries to collect waste together. This time round, the initiative will run for ten days – from 15 to 24 September – in order to allow as many teams as possible to take part. A total of around 140 hotels throughout the whole of Europe is set to become involved.
The Headquarters Team in Berlin already became active on 15 September. Managing Director Yoram Biton and various other executives met with numerous employees to gather rubbish in Park am Velodrom, which is situated right on Landsberger Allee itself.
“We see sustainability as an intrinsic duty rather than as an abstract concept,” stated Yoram Biton, Managing Director of Leonardo Hotels Central Europe. We will come together as a company on Cleanup Day. Our teams in every country will spring into action and show that it is possible to make a real difference to the communities in which we live and work. Supporting our neighbourhoods in this way and assuming responsibility for our immediate environment will strengthen local cohesion as well as benefiting our guests, our cities and our planet.” Natascha Michaelsen, Senior Project Manager ESG/CSR at Leonardo Hotels Central Europe, added: “Our employees want to do their bit and have an impact outside hotel operations. The Cleanup campaign creates an appropriate framework for this to take place and also lifts team spirit at the same time.”
A collective effort for a clean neighbourhood
Cleanup Day forms part of Leonardo Hotels’ comprehensive Sustainability Strategy, which translates environmental, social and governance (ESG) aspects into specific measures. Participation is voluntary. Employees will be released from their usual work duties for the scheduled time and will be issued with gloves, litter grippers and T-shirts. Once equipped, they will go on to make a clear statement regarding careful use of resources and protection of the environment by removing waste from streets, parks and riverbanks. New hotels in the portfolio such as the Leonardo Hannover Medical Park and the NYX Hotel Erfurt will be on board too.
All seven Leonardo Hotels in Berlin will be engaged in tidying up their own surrounding areas. The Posthouse Berlin - Leonardo Limited Edition, which has just opened, will be taking on the extra task of planting young trees, whilst the NYX Hotel Berlin Köpenick is planning to eliminate refuse from a nearby playground.
On 18 September, the staff of all eleven hotels in Munich worked together to clear up a section of the bank of the River Isar. Teams will be on the ground in Cologne too. Four Leonardo Hotels are organising daily deployments in small groups and will turn their attention to parks, playgrounds and churches in the vicinity. In addition to all of this, local clean-up initiatives will be staged at almost all locations in Germany as well as in numerous European metropolises including Paris, Rome, London, Amsterdam, Vienna, Zurich, Bucharest, Budapest, Prague and Warsaw.
Last year, the employees of Leonardo Hotels Central Europe managed to collect 7,621 litres of rubbish comprising everything from plastic packaging to glass to car tyres. They are now looking to emulate this success in 2025 by delivering another impressive result.