Leonardo Hotels adds master Serviced Apartments & Aparthotels to its portfolio

With more than 294 hotels across 132 destinations, Leonardo Hotels has long been known for creating stays that feel personal, warm, and full of comfort. Now, the Leonardo Hotels family is growing. We’re excited to announce that master is joining our umbrella brand. Created for a modern traveller, master Serviced Apartments & Aparthotels are located in key destinations across Europe and Israel, adding even more variety to Leonardo brand.

Just like Leonardo, master serviced aparthotels are built around the idea of being a home away from home. Both brands share the same values: comfortable spaces, welcoming service, and excellent value for money. Whether you’re travelling for business, leisure, or with family, every stay feels inviting and tailored to you.

Meet master: Where home meets hotel

Created with the modern traveller in mind, master serviced apartments offer the best of both worlds: the flexibility of an apartment and the comfort of a hotel. Think of it as a hybrid between apartment and hotel, where you have all the space and independence you need, combined with the professional service of a five-star hotel.

Designed for Living

Forget tiny hotel rooms. At master, you’ll find fully equipped apartments with a kitchen and living space, so you can cook your own meals, relax, and feel right at home. Need to do laundry? Each aparthotel comes with complimentary laundry facilities, making longer stays effortless.

 

Exceptional Service

Even though you’re in your own apartment, you’ll never feel left out. Whether it’s an extra pillow, local recommendations, or an urgent request, master’s professional team is always ready to help. Comfort, flexibility, and service are at the heart of the brand.

 

A Digital-First Guest Experience

Master is designed for productivity as much as relaxation. With free high-speed Wi-Fi, smart check-in, and seamless digital tools, you can stay connected and in control. Whether you’re working remotely, holding a quick meeting, or making a FaceTime call with your loved ones, the digital guest experience keeps things smooth and stress-free.

 

Prime City Locations

Master puts you right in the heart of authentic neighbourhoods. Stay close to local life instead of getting caught in tourist traps and enjoy a true sense of belonging. From extended stays to work trips and family getaways, these properties make every city feel like your own.

Master aparthotels are already waiting to welcome you in some of the most exciting destinations in Europe and Israel, including London, Rome, Barcelona, Athens, Hamburg, Salzburg, Tel Aviv, Bat Yam, and Haifa. Each city offers its own local flavour, and with master you’ll have the freedom to experience it at your own pace.

Why Choose master?

• Space for families, couples, and business travellers
• Furnished serviced apartments with the comforts of home
• Flexible check-in and a smooth, digital-first approach
• Direct booking benefits for the best value for money

It’s the perfect balance: the independence of a private apartment with the service and reliability of a hotel.

Book direct with master today and discover your new home away from home.