Continuing to grow with franchising: Leonardo Hotels joins the German Franchise Association
Germany, March 2012 – Leonardo Hotels has become the latest member of the German Franchise Association (DFV), the central representative body of the German franchise sector. Both the internationally renowned hotel chain and its franchise partners will benefit from the group’s membership. Daniel Roger, General Manager Leonardo Hotels Europe, says of the benefits: “The DFV code of ethics, to which we have committed ourselves in joining the Association, secures the rights and obligations both of Leonardo Hotels and of our franchisees. We are thus guaranteeing security, transparency and fairness for both sides.” Further benefits include the DFV system check, opportunities for international cooperation, training courses and numerous buying discounts.
The hotel chain has been offering the possibility to run Leonardo Hotels on an independent basis as a franchise operation since February 2011. In addition to the internationally highly regarded ‘Leonardo Hotels’ name, interested parties benefit above all from the comprehensive sales, marketing and PR work, the sophisticated yet simple booking system and the successfully tried and tested Leonardo Hotels process management system. In contrast to other hotel chains, where such a re-branding process is often associated with costly, time-consuming conversions and restructuring, Leonardo Hotels offers hotel operators the opportunity of becoming franchisees without having to give up their hotel’s own individual character or name. The primary requirement, in addition to fulfilling nationally established hotel standards and simple Leonardo Hotels brand guidelines, is the franchisee’s commitment and passion, plus a striving for constant improvement.
The German Franchise Association (DFV) has operated since 1987 as the representative body of the German franchise industry. Its main function is to represent the interests of the entire franchise sector in relevant economic and political issues at national and international level. This work includes: maintaining close contact with the Federal Ministry of Economics and Technology, the German Bundestag, the chambers of commerce and industry and the Federal Employment Agency; influencing directives and decrees of the EU Commission in Brussels; and actively participating in the European Franchise Federation (EFF) and on the World Franchise Council (WFC).
Leonardo Hotels is the European division of Fattal Hotels, founded in 1998 by David Fattal. In addition to its hotel locations in Israel, the company has also been active in the European market since 2007 and currently operates over 30 hotels in Germany, Belgium, Switzerland, Hungary and Austria, with other attractive European sites to be added soon. The company head office is in Berlin, Germany.
Hardenbergstrasse 12, 10623 Berlin
Tel.: +49 151 151 29 460
Tel.:+ 49 (30) 68 83 22 303