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Press Release - Leonardo Hotels: Continued expansion with the new franchising concept

Berlin, February 2010 – Leonardo Hotels currently manages more than 30 renowned establishments - but for David Fattal, Managing Director of Fattal Hotels, this is no longer enough. Consequently, there has been the opportunity since February to privately run Leonardo Hotels as a franchise in Germany, Belgium, Italy and in the Netherlands. Daniel Roger, General Manager at Leonardo Hotels, explains: "In addition to the internationally recognised "Leonardo Hotels" brand, interested parties most notably benefit from the comprehensive sales, the marketing and PR strategies, the well designed and simple reservation system and the successfully tested Leonardo Hotels process management system."

Unlike other hotel chains where such a re-branding process would imply a costly and time-intensive reorganisation and restructuring process, Leonardo Hotels creates the circumstances for those interested to become franchisees without losing their own individual charm and character, or indeed their own name. As well as complying with the current national hotel standards and the straightforward Leonardo Hotel brand standards, the commitment and passion of the franchisee and the search for on-going improvement are what count. David Fattal emphasises: "The aim is to achieve more through partnership. Because the greater the success of the individual hotels, the stronger the entire hotel chain becomes."

Leonardo Hotels has been active on the German market since 2007. The individual hotels in the 3-4 star category are situated in attractive locations, such as the vicinity of airports, city centres or in the peace and quiet of the countryside. Throughout Europe, the hotel chain stands for Service - Comfort - Individuality – value for money! The various Leonardo Hotel brands are as individual as the requirements of our guests. The 4-star plus Leonardo Royal Hotels represent the exclusive brand of Leonardo Hotels. By offering first-class service and luxurious, relaxing surroundings, a pleasant stay is assured. The Leonardo "Boutique" brand, on the other hand, is characterised primarily by hotels offering exclusive décor with an added personal touch; combining lifestyle with extraordinary design. The perfect place for guests looking for that little bit extra.

Leonardo Hotels is the European division of Fattal Hotels, which was founded in 1998 by David Fattal. The leading Israeli hotel chain comprises more than 60 hotels. The Leonardo Hotels chain has been present in Germany since 2007; it currently operates over 45 hotels in Germany, Belgium, Israel and Switzerland and will soon be opening new hotels in other attractive locations in Europe. The company's head office is in Berlin.

Press Contact:
Leonardo Hotels, Hardenbergstrasse 12, 10623 Berlin
Contact: Sandra Dreher, Julia Jost
Tel.: +49 30 688 322 303, www.leonardo-hotels.com